There are many reasons why businesses should embrace the revolution and invest in mobile apps.
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Posted on April 19, 2018 in - Mobile Apps, Best Practices
The Real Reasons Businesses Should Invest in Mobile Apps
APRThe Real Reasons Why Businesses Should Invest in Mobile Apps
As consumer behaviour continues to evolve, businesses need to adapt their strategy to be ‘where their customers are’. As a result, companies are moving rapidly toward making mobile apps commonplace as business tools and assets.
One of the key questions in business is ‘how you can give your brand a competitive edge’. The answer; mobile apps. Industry leading companies are designing holistic experiences that leverage the personal nature of mobile. While there is still some hesitation surrounding mobile apps, it is important to understand that a native app isn’t just a mobile version of your website but rather an engaging and experience-driven environment crucial for creating a cohesive customer journey. A mobile app can be used to build a strong mobile presence, that results in far better engagement for your investment.
A mobile-first approach is imperative for successful businesses, yet many still are behind in adopting a mobile app strategy. Where mobile web can help raise awareness and increase traffic, mobile apps, on the other hand, allow you to foster the customer relationship and increase retention. Without a mobile presence, significant marketing opportunities are missed.
Related Why Do Businesses Need a Mobile App?
So Why Invest…
In order to be relevant in today’s market, a mobile presence is a necessity. We are seeing a huge increase in the variety and types of business apps that are being downloaded, with more consumers turning to mobile apps to interact with brands. In fact, it is estimated that between 2016 and 2020, yearly downloads will double to roughly 284 billion. As such, it has never been a better time to start the mobile app development journey.
Enterprise demand for custom app development continues to increase; from 23% in 2014 to 32% in 2016. One ContractIQ survey found that 62% of businesses already have an app or are in the process of building one. Of those, 20% use their apps for branding purposes, 30% have revenue generating apps, and 50% use them for support and engagement. In fact, companies of various sizes and maturity are investing in mobile in order to generate new or increase existing business.
Businesses choose to invest in apps in order to provide a better customer experience, help boost sales, or to become more competitive in the market. According to Clutch research, the two primary means by which mobile apps facilitate business improvement are through improving customer service and providing return on investment, both of which reflect the main reasons businesses give for developing mobile apps.
The Value of Mobile Apps
There are many reasons why businesses should embrace the revolution and invest in mobile apps; here are just a few…
#1 Increase Customer Engagement
Mobile apps are a great strategy to keep your customers engaged with your brand, offering unique features that are more engaging than Web. Apps can prompt both potential and current customers to engage, and continue to engage, with your business. More specifically, they act like gentle reminders that pull your customers back to your business.
An app offers your customers a more convenient way to browse, shop and interact with a brand, with easily accessible information right at their fingertips. As a result, your brand is right in the palm of your customer’s hand. More importantly, the more often your customers are engaged and interact with your brand, the more inclined they will be to buy your product and/or service.
2) Build Brand Awareness
One of the most important things an app offers to consumers is awareness of and communication with your brand. It provides an environment where regular interaction with your target market can foster trust and loyalty. Not to mention, the more frequently a consumer is exposed to your brand, the higher their intent to purchase becomes. It is for this reason that mobile apps are considered an effective strategy for promoting and building brands.
And the list goes on and on.
Contact Talosmart today, create awareness for your brand