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With the rapidly changing business landscape, the evolution of technology, and increased online transactions, it is essential to have an online presence. Businesses are increasingly moving with Mobile apps to grab eyeballs and interact and connect with customers and other businesses. With online interactions amongst communities on a high, it is essential to have your own mobile application with the face of your organization in the digital world. Without a Mobile application, your existence in the digital world is meaningless!
E-commerce has been the heart of sales all over the world and everyone makes use of their phones to order things online
The advantages of mobile apps vis-a-vis responsive websites accessible in mobile browsers have been argued on multiple occasions. There’s no doubt in the superiority of apps over browsers: 78% of users surveyed claimed they would rather use a mobile app than accessing a store via a mobile browser.
This preference toward mobile apps is not surprising. Ecommerce applications are much more convenient to use while shopping, especially if you’re not making a one-off visit to an online store. For starters, there’s no need to remember a URL and log in to access the shop. Plus, applications provide better security and speed compared to a mobile browser.
People who decide to download your mobile app initially show a higher level of investment in your brand. They come ready to buy, while mobile site visitors mostly access your store to check details or look up contact information. In addition, customers spend three to four times more hours in apps than on mobile sites and access them intentionally.
Picture this: by having an icon for your online store on their phones, customers are more inclined to consider ordering from you. Your store is the one that will pop up in their heads when they’re thinking over their next purchase because reminders are always there working on the subconscious level.
Considering we’ve previously talked about how more products are viewed per session on mobile apps, this makes sense.
It’s easier for people to browse when they are shopping from a mobile app. This gives them more of an opportunity to see what you’re offering.
Mobile apps have a higher average order value than both mobile browsers and desktop screens.
Convenience and ease
The way your store is presented to your customers can make or break your sales. When accessing a site, users expect easy navigation so they can find what they’re looking for. Mobile apps are relatively restricting in terms of layout, which can play into your hand.
To be more specific, the fact that mobile screens don’t allow for irrelevant buttons and banners in your store’s layout can lead to a more satisfying user experience. Lack of distractions will help your customers get to the checkout faster and return more often as they’ll remember how easy it is to make purchases in your e-commerce app.